The online market is already saturated with some fashion retail companies, and e-commerce giant like Amazon already have over 20 percent market share. However, even in such tight competition, one company that made it through and gave a tough run for its money to Amazon is Fabletics. Fabletics used a very attractive subscription membership model that helped the company get the popularity in a short period. Fabletics is growing at the speed of over 30 percent annually and has millions of subscribers from across the globe. And, it continues to make inroads in many of the developing countries.
Fabletics is currently one of the top Athleisure brands in the United States, and starting from teenagers to young adults and senior women, everyone likes what Fabletics have to offer. The best part is that Fabletics personalizes the shopping experience for its members, which makes the subscription membership model of the firm one of the legendary marketing case studies of all times. Having started just a few years back in 2013, the company is already doing business close to $250 million annually, and with the growth rate of over 30 percent annually, that figure would soon rise to the extent of giving Amazon’s business, a big unwelcoming bite.
One of the factors that helped Fabletics to grow exponentially is the reverse showroom technique it followed. Fabletics is co-owned by Kate Hudson, one of the famous Hollywood actress and celebrity, and is a role model regarding fitness to millions of women globally. Her popularity and marketing strategies implemented by Fabletics helped the company gain the popularity it needed to achieve sustainability regarding business revenue in a very short period. The company also managed to get a loyal customer base through its subscription model. By going through the reverse showroom technique, it started opening physical stores across the country recently. It is opening stores, not actually for sales, but more for marketing and penetrating the market further.
Reverse showroom technique helps with brand awareness and identity and ensures that the consumers don’t look for similar products elsewhere, because they know there’s nothing similar elsewhere. It is a strategy followed by other popular brands like Warby Parker and Apple. Ring a bell?
The VIP members made through the subscription marketing model are more than satisfied with the customer experience offered by the firm and how flexible and personalized it makes shopping online. If you want to become a member of Fabletics too, take the Lifestyle Quiz provided at Fabletics’ website to see how the firm aims to personalize your shopping experience.
Rio De Janeiro opened a new hospital known as Star Hospital. Three years after construction began, the hospital was inaugurated into the city of Rio. This new hospital combines comfort and luxury with qualified service and sophisticated technology. The design of the hospital resembles that of a five star hotel.
The hospital has seven floor and 21 thousand square meters as well as refinement and technological innovation. The hospital has a Smart Hospitality system, which is able to hold a level of autonomy for the patients that is not able to be experienced in other hospitals. Each inpatient has access to an iPad during their stay that allows them to have a conversation with the doctors or to request help from the nurses. The patient is also able to make their room more comfortable by adjusting the level of the lights and opening and closing the curtains from the comfort of their bed.
This amazing Hospital Copa Star cost more than $400 million to build. However, it was very worth it for the residents of Rio. There are highly complex surgeries that are being performed as well as qualified care that is needed. Before the existence of this hospital, patients would need to fly to a different location to receive this level of care. Everything about the hospital is to help patients aid in their recovery. This type of service is very exclusive as well as personalized.
Among the numerous innovations of this hospital, there is also an area that is attached to help keep the flow of health professionals as well as stretchers. The hospital team is trained for two months where they go through numerous different tests and simulations. They have brought in actors to help re-create possible different emergency situations. This is done so that everything is able to be planned in detail. The hospital team has more than 550 employees and of these 550 employees, 113 of them are doctors. The training includes even the smallest details such as what clothes to wear and what type of makeup to use and even how to approach the patients. There is now a plan to expand this hospital concept to more of the major hospitals in the country. Read more at Scoopnest.com about Copa Star.
The goal of these hospitals are to provide the patients with the most warm and pleasant environment that a hospital is able to provide. To help do this, on top of the luxury rooms that the hospital has, the patients also see the same team of professional throughout their stay in the hospital. This also helps to make sure that the best possible care is given. Close family also has the option of staying in a 5-star hotel that is located inside the hospital, helping the patients feel even more like they are at home. Visit the site Rede D’Or for more info.
Global processed food giant OSI Group was founded in 1909 in Oak Park, Illinois, as a processed meat market.
Since that time OSI Group, now headquartered in Aurora, Illinois, has grown into a privately held company that has offices and facilities in 17 countries around the world and employs more than 20,000 people. The company is led by their Chief Executive Officer, Sheldon Lavin.
OSI Group processes food that is sold in restaurants and in grocery stores as their private label brand. In addition to various types of processed meat, OSI Group also supplies fruits, vegetables, pizzas, fish, and other products. The company has 65 facilities that process food which are located in several places around the United States, Europe, Asia, the Middle East, and Australia.
In 2016 OSI Group was recognized by the British Safety Council due to their excellent management of environmental risks. The company was awarded the illustrious Globe of Honour Award which was given to only 18 companies that year. To achieve the award a company has to earn five out of five stars in the environmental management audit that the British Safety Council performs. Additionally, the company must show an independent panel of experts that they have stringent environmental practices in every area of their business.
With annual revenue of $6.1 billion, OSI Group is the 58th largest private company in the United States. A lot of this success is credited to CEO Sheldon Lavin who joined the company in 1975 and grew the company from a regional player to a global brand.