Roberto Santiago’s Impressive Retail Business and Social Legacy

Roberto Santiago, one of the most successful entrepreneurs in Brazil, was born and brought up in the city of Joao Pessoa. It, therefore, wasn’t a surprise when the businessman chose the place he grew up when picking where to build his state of the art shopping complex, the Roberto Santiago Manaira Mall. To date, Roberto Santiago’s mall still stands as the largest and most iconic shopping and entertainment venue in the entire region. It is a place that offers shoppers and revelers a one-of-a-kind shopping experience that they are sure to enjoy.

 

About The Roberto Santiago Manaira Mall

After Roberto Santiago, fresh from making a fortune from a cartonnage company that he founded to manufacture decorative cartons, decided to build a mall. After purchasing the land, he broke ground in 1987, with the mall opening its doors to the public two years later. Since its launching in 1989, the mall has been expanded five times, making it one of the biggest shopping complexes in the country. The mall boasts of a multitude of shopping and entertainment options to cater to all kinds of shoppers and is a must-see for visitors to Joao Pessoa.

 

Movies and Gaming

If you are a fan of movies, there are few better places to catch one. The mall has eleven movie theaters, with three of them, built in with state of the art 3D capabilities. Here, viewers can find the latest blockbusters as soon as they are released. For people who are fans of gaming, the mall provides more than 200 different kinds of electronic games to choose from. For those who need something more physically engaging, there are also bowling alleys available.

 

Food, Live Entertainment, and Events

One of the most terrific features of the mall is the Domus hall located on the rooftop. This large events venue has enough space to host 4,000 people seated, rising to 10,000 when standing. The hall opened its doors in 2009 and is designed to host events such as conferences, concerts, ceremonies and even weddings. There are individual cabins for private use as well as space on the ground floor for other large events. There are also several food courts hosting both fast food joints as well as gourmet restaurants. These offer visitors some of the best food that Paraiba has to offer in addition to a selection of international cuisine.

 

Effect on the Community

In just two decades, Roberto Santiago has been able to turn an average mall into one of Brazil’s most iconic shopping and entertainment venues. By constructing Domus Hall, he has enabled the city to hold large concerts, national ceremonies and international events which would otherwise have been impossible without the venue. This has greatly increased the social and economic profile of the region, showcased Brazilian culture and provided employment.