Food trends, like anything else, can be cyclical. Grocery stores bring in fruit snacks or soft drinks that are only popular for a few months at a time. But there’s one seasoning that’s had staying power, both in terms of lingering taste and ongoing success: the Habanero Shaker.
The Habanero Shaker: Consistent Quality
Joel Friant invented this product in 1995, when he noticed a gap in the market – there were no habanero shakers that let people enjoy habaneros the way he did, the way they were meant to be tasted. The Habanero Shaker was originally tested on family and friends before Joel Friant marketed the product to grocery stores throughout Washington. Today, the Habanero Shaker gets 4- and 5-star reviews on Amazon for the consistent quality and taste. Unlike most commercial spices, the Habanero Shaker does not contain additives. It is assembled in the United States.
From Food to Real Estate
Mr. Friant is an entrepreneur who has had success in other industries as well. After developing the Habanero Shaker, he turned his attention to real estate, initially investing in flipping houses before opening his own mortgage lending company.
The Power of Investing in Yourself
Following the global financial crisis, Mr. Friant switched gears. He moved away from real estate and began learning everything he could about why some people fail and others succeed. He wrote “The Income Thermostat” based on his findings.
Mr. Friant is currently a motivational speaker and has presented his ideas at numerous seminars. He is a managing member of Global Gratitude LLC, which works to inspire mindful giving. Global Gratitude also teaches workshops to community leaders on how they can help others in trauma recovery and jumpstart the road to healing.
Man of Many Talents
Mr. Friant is truly a renaissance man. His business interests are varied, but they are all guided by the same principle: how to make a difference, whether it’s with rocking people’s taste buds or inspiring them to change their lives.