One of the most influential banks in Brazil, Banco Bradesco, is undergoing some serious renovations. These renovations do not have anything to do with the bank establishments, but they have to do with the bank leadership. Lazaro De Mello Brandao is giving up his position as the president of the bank.
Lazaro De Mello Brandao served as president of Bradesco Bank for over 30 years. Lazaro committed his entire life to bettering the banking world in Brazil. During his time as president of the bank, Lazaro Brandao was able to build almost a dozen Bradesco locations, and he also helped bring over 5,000 jobs to Brazil.
Lazaro De Mello Brandao is leaving his position for personal and business reasons. In regard to the personal reasons, Lazaro Brandao wants to devote more of his time to his family. Lazaro will soon be celebrating his 92nd birthday, so he does not know how much more time he has on this earth. Lazaro has made it clear that the rest of his time on earth will be spent with his family and doing fun things with them. Concerning the business reasons, Lazaro Brandao is convinced Bradesco Bank and the local community will benefit from having a younger president. Lazaro realized this several months ago when he had a meeting with the technology department. The technology department displayed to Lazaro new technology that would take Bradesco Bank to new heights. Sadly, Lazaro knows nothing about new technology, and he likes things the old-fashioned way. That is why he believes a younger president is needed.
The individual taking Brandao’s place is Luiz Carlos Trabuco Cappi. For many people, the selection of Luiz Carlos Trabuco Cappi is not a surprise. Luiz Carlos Trabuco Cappi and Lazaro Brandao have been friends for over 15 years. Lazaro Brandao hired Luiz when Luiz was just a teenager. Luiz volunteered at Bradesco Bank for almost two years before officially being hired. Luiz did not know how much he loved working with finances and helping the public until he obtained a job at Bradesco Bank.
After four years of pure success as an employee of Bradesco Bank, Luiz Carlos Trabuco Cappi was named manager of the marketing department. Luiz Cappi introduced the bank to direct-response advertising and new technology that made marketing easier and more effective. After only two years as manager of the marketing department, Bradesco Bank became the most successful bank in Brazil.
Before being named the president of Bradesco Bank, Luiz Carlos Trabuco Cappi was vice president for approximately eight years. Luiz Carlos Trabuco Cappi is now both president and vice president of Bradesco Bank. A new vice president is expected to be named before the summer. In a recent interview, Luiz Cappi told the press that he is confident a new vice president will be named at the yearly Shareholders Conference. This conference will be held in about eight weeks, and Luiz Cappi is planning to announce his five-year plan at the conference. Luiz believes great things are on the horizon for Bradesco Bank, and he is planning to create more jobs, too.