OSI Group Leads in Global Food Provision thanks to Technology

If there is a prime example of a company that has grown from rags to riches, then OSI Group tops the list. It all started when a middle-aged man decided to relocate from Germany to America, seeking a better life. He joined masses from his country and settled in Chicago. Later on, he established a small meat dispenser to serve low income earners especially. According to Carl Sandburg, an American poet at that moment, Chicago was the hub of meat production.

Rebranding

When a marketplace transitions, it becomes necessary for a business to move at the same pace. That is why OSI, under the leadership of Otto and his sons, was rebranded at some point. With the assistance of its executives, the company adopted various marketing strategies including pitching for partnerships.

Technology and Global Expansion

After decades of stabilization, Chicago experienced the postwar economic expansion. There was also a sprouting demand of products that propelled inventiveness when the Second World War ended. As such, companies partnered with OSI Group taking over the supplies department at McDonald’s.

Partnerships

Ray Kroc established the pioneering McDonald’s restaurant in Illinois. At that moment, he was serving as a franchise agent for Maurice McDonald. He was also in charge of The Des Plains restaurant. Before launching the firm, he entered into a partnership with Kolschowsky, who became a supplier. That marked the beginning of a successful partnership.

Growth and Expansion

A few years into the partnership, McDonald’s became a household name in the fast food business. Kroc, the founder bought it out and became the CEO. His business took off thereby establishing a strong blueprint in the American franchise world. At the same time, he hired Otto and his sons to serve as his major food suppliers. Otto was quick to indulge clients into his supplies. The family business became one of the most renowned companies in the country.

Transition

Otto needed to rebrand his company. Therefore, there was the need to transition from a local to a wholesale retail shop. He was now a leading food supplier in his community. The advent of technology helped Otto to rebrand his company into OSI Group. Today, OSI Group is a renowned food supplier that stretches its services to international markets.

Outline

Over the years, OSI Group has acquired more than 20 facilities from different states. Some of these facilities are Baho Food and Tyson Food. They deal with the manufacture of meat-based products.